Scooter’s is already part of game day. A free Print & Play game gives fans a new way to bring the brand into the watch party, without anything to manufacture, inventory or ship.
Scooter’s Game Day Game is a group party game played while watching football. You’re not just watching the game with the gang, you’re competing against them.
Scooter's Game Day Game features plays, events, announcer sound bites and camera shots commonly or uncommonly found while watching football on TV.
Each card has a point value so with the right combination of strategy, luck, and attentiveness, you just might score enough points to win even if your favorite team doesn’t.
And there’s also action cards to make the game even more...interesting.
The player with the highest number of points at the end of the football broadcast is the winner.
Simple Execution
Scooter’s posts the finished PDF on its website, then promotes it through social media, email, the Scooter’s app and other owned digital channels. There's no inventory to produce, nothing to ship, no store setup and no added work for employees.
As a free Print and Play, the card game will reach customers nationwide while creating natural opportunities to promote drinks, food, Scooter’s Rewards™, gift cards and other seasonal priorities.
With 1,226 televised college and pro games this season, Game Day Game gives Scooter's three hours of meaningful fan engagement every time it is played, from kickoff to the final whistle.
Television Schedule Source: ESPN
